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Business blogging experts often emphasize the importance of creating good quality evergreen content. Evergreen content is content that does not go out of date.
Well written and relevant evergreen content is of great value to business bloggers as well as to their readers.
For bloggers, evergreen content can continue to attract new visitors and convert them into subscribers or customers months and even years after it has been published.
For readers, well-written evergreen content provides them with the value they are seeking when they visit your blog. That is especially true if they are searching for background information about a specific topic.
Here are six tips to help you create good quality evergreen content for your readers:
1. Write It With Beginners In Mind
The easiest way to ensure your evergreen content will remain a valuable asset is by choosing topics which will appeal to beginners.
It doesn’t matter what topic you are writing about, there is someone out there who is just getting interested in it and needs some basic information and advice.
This gives you the unique opportunity of being one of their first points of contact. If your evergreen content helps them, then they will keep coming back for more.
2. Narrow Your Focus
For evergreen content to be useful over the long term, each blog post needs to deal with a tightly focused topic. By hyper-targeting your evergreen content, you will attract highly targeted traffic.
That will enable you to create a more effective sales funnel around your evergreen content. Getting conversions is always easier when you have a specific message targeting a specific group of people. The narrower the topic, the more effective the top of your sales funnel becomes.
3. Take Nothing For Granted
Do not assume that your readers know the basics. Always provide as much clear and simple information as possible. That will help to keep your visitors engaged.
4. Link to Other Evergreen Content On Your Blog
Every piece of evergreen content on your blog should serve a specific purpose. To make each piece of content more useful, it is important to link it to another piece of evergreen content. That will tend to keep people on your blog longer. It will also help to establish you as an authority.
The easiest way to do this is to think of your evergreen content as a giant report broken down into easily digestible pieces. Plan all (or at least most) of your content topics in advance to ensure they mesh well together.
5. Keep Your Evergreen Content Fresh
While evergreen content does not go out of date, that is not to say that you will never need to alter some of the specific details of your content.
Make a point of checking your evergreen content once or twice a year and make any necessary changes to keep all the details relevant. After all, even evergreens go brown and die if they are not cared for.
6. Always Include A Call To Action
If you want your evergreen content to be effective, conclude each article by telling your readers what to do next. Beginners aren’t familiar with the topic, so they won’t have a clue about what to do. That is your opportunity to bring them into your sales funnel.
The most effective option is to create a follow-up report for them to download. Since they just learned a lot from your content, they will be more than willing to take the next step and opt-in to access the report.