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Today it is so easy to set up an “online business” that thousands of people are getting started every single day.

“Getting started” can be as quick and easy as joining a couple of popular Internet marketing programs, such as viral mailers.

Signing up and verifying your membership on a viral mailer takes less than five minutes.

You can spend five minutes on each viral mailer posting an email message to the members about how great the other viral mailer is, promoting viral mailer “A” to the members of viral mailer “B” and vice versa.

You could also spend a few minutes posting banners and text ads for viral mailer “A” on viral mailer “B” (and vice versa).

So, in just 30 minutes you have an “online business” up and running and have even started promoting your affiliate programs…


As you click credit links on the viral mailers (to earn credits so that you can promote your business) you are constantly bombarded with other people’s offers, and some of them seem very tempting!

So you hop into another program and decide to promote it on your two viral mailers. Of course, that means you will not be able to cross-promote the viral mailers so much now because you are using a chunk of your advertising credits to promote your shiny new program…

So you join some more viral mailers and also a bunch of traffic exchanges to try and get more traffic to your new program’s affiliate page.

Pretty soon, the number of sites you have joined has grown to several dozen and you are beginning to feel a little confused. You never have enough credits, or time, to promote all your programs on the viral mailers and traffic exchanges.

The excitement you felt begins to fade as all your efforts do not seem to be leading to any income and disillusionment begins to creep in…

Until, suddenly, a new program is launched, something that looks much better than that other programs you joined a while back!

And so, you hop in and off you go on the merry-go-round once again…

That, unfortunately, is how most people go about Internet marketing. Because it is so easy to get started and to join program after program, most people do not set themselves clear goals or clearly define what they are trying to do apart from “make some money”.

It is one of the biggest causes for failure online.

If you get started without a clear idea of what you are trying to achieve, then you are much more likely fall prey to other people’s offers.

Hundreds of new programs are coming online every day, and many of them are deliberately designed to pull in the serial-program-joiners.

You can avoid the temptation of each shiny new object if you clearly define your business and focus on just a handful of programs that fit the vision you have created. 

You will not only save money by keeping your focus clear and narrow, you can also make more money by becoming an expert in the few programs that you work with.

David Hurley

P. S. Click Here to see which selected programs I focus on.

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Insider's Guide To Working At Home On The Internet by David Hurley


One Response to How A Clear Definition Of Your Online Business Saves You From Shiny New Object Syndrome!

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Affiliation Disclosure (HBW) offers tips and advice to anybody who wants to run a successful home-based online business.

In offering advice HBW will sometimes link out to appropriate websites. Some of those links will be affiliate links. HBW will receive a commission from any website that traces the sale back to HBW via the affiliate link.

David Hurley