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The best thing you can do to build your online business is invest in a professional autoresponder service. Start building a list of subscribers as soon as you can.
Why is it so important to “build a list”?
Because list building is an essential step in creating a long term business by attracting your target market and converting them into customers who buy from you again and again.
If you use an autoresponder to build your list, you will be able to send each person who joins your list a series of email follow-up messages.
Those messages will be sent out automatically by the autoresponder at pre-set intervals, enabling you to build a relationship with each one of your subscribers on virtual autopilot.
If your messages contain well-written information that is relevant, useful AND entertaining, your subscribers will come to see you as an authority whom they “know, like and trust”.
And we all like to buy from people we know, like and trust, so, by using an autoresponder you are making it much more likely that you will be able to sell your products.
In short, an autoresponder enables you to grow a list of subscribers, build a relationship with them and persuade them to buy from you.
But there is more…
It is much easier to persuade someone who has already bought something from you to buy from you again than it is to win that first sale. It is easier to persuade someone who trusts you to buy from you rather than from a stranger.
Using Multiple Lists
You can set up multiple lists on your autoresponder. When one of your subscribers buys something from you, you can transfer the customer to a new list of “proven buyers” and create a series of follow-up email messages especially for your first-time customers.
Offer advice on how to get the best from the product or service they bought from you, and show them how, with a second purchase, they will be able to enjoy even more benefits.
That is how list building allows you to cultivate relationships and win repeat sales.
You may have heard the oft-repeated saying that “the money is in the list.” What it really means is that the money is in the repeat-purchases that a list can deliver for you. It costs a business much more in advertising expenses to get someone onto their mailing list than it does to keep them there.
If you use an autoresponder, there are hardly any additional costs in winning repeat sales from your list. Customers who buy once will help you cover your running costs. They may also help you to make a profit, but repeat customers can make you rich. And an autoresponder will help you generate repeat customers on virtual autopilot.
Additionally, if you ever have an important message that you want to send to everyone on your list, you can send out a broadcast mailing in real-time.
Broadcasts are a very useful way to tell your subscribers about special offers that are available only for a limited time. Broadcasts can be a very good way of boosting sales at seasonal times of the year, or whenever you need a quick injection of cash into your business.
What are some of the other benefits of using an autoresponder?
1. One of the most important benefits is increased deliverability. Professional autoresponder services spend a lot of time making sure that they are well known by popular email services, and work hard to establish themselves as recognized deliverers of quality content and not spam.
By using a professional autoresponder service, you can benefit from the good will they have created in order to maximize your delivery rate.
2. Another big benefit is that professional services do everything they can to protect your mailing list. They do frequent backups of their databases to make sure that, even if a server crashes, you will still be able to access your list.
3. Additionally, your professional autoresponder service will cover you on the legal side. Your autoresponder will set up the double opt-in procedure that ensures the subscriber has willingly joined your list. Your street address and an unsubscribe link will be automatically inserted in every email message you send out. That is to make sure your email campaigns are in compliance with the CanSpam regulations, protecting you from accusations of spam.
4. Because autoresponders provide so many benefits to internet business owners, you can also earn residual income from your autoresponder affiliate program. In spite of the proven benefits of using autoresponders, a lot of online business owners still do not use them. You will be doing other Internet business owners a service by introducing them to the benefits of using an autoresponder.
If you are not yet using an autoresponder to build your online business click here to see which autoresponder service I use to generate sales – and repeat sales – for my online business.