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For the last few years Google has increasingly favoured quality content over attempts to manipulate Search Engine Ranking. When working on optimizing your blog for search engines, you should keep in mind that SEO will only work nowadays if you deliver relevant, unique, high quality content that serves the needs of your target audience.
Here is a quick look at how to integrate some typical SEO techniques with quality content.
Keyword research can help you laser target your content and build relevancy into everything you publish. Keywords help search engines find relevant topics for their users, which is why it is important that your keywords accurately reflect the main topic of your content so that your website visitors know what to expect.
The best policy would be to split your content up into laser-focused articles, videos, podcasts and so on, each with its own specific keyword phrase. You can then further enhance your SEO and make your content easier to navigate by adding hyperlinked keywords to enable your readers to click through to the next article in your series, or click across to other relevant content.
The keywords you select can be used in a variety of ways to enhance overall user experience. For example, using keywords in breadcrumbs helps user navigation and also helps search engines by indicating to them what your page is about. Using keywords in headings and sub-headings such as the H1 and H2 tags can also help search engines to find your content while helping your readers to scan your content.
Publishing images is an excellent way to improve SEO and make your content more attractive and user-friendly.
Each image you publish should have the relevant keyword embedded in the image name, title, and description for SEO purposes.
One drawback to posting images is that they can slow down your website. Your website loading speed is a factor for SEO so faster times are always better. The same is true for your visitors. The faster they get to see your content, the less likely they are to click away before they see your content.
Social media is incredibly important for SEO. Search engines check social media outlets to determine the overall popularity of a website.
Keeping your social networks updated with news about your blog content can improve your search engine ranking and at the same time send more traffic to your blog.
As an added bonus, integrating of your social content such as your recent Tweets or Facebook posts into your blog offers another source of unique content.
From a visitor’s point of view, allowing for this additional interaction both within your website and across social networks helps to familiarize them with you and your brand.
In addition, a more interactive blog will also tend to have a lower bounce rate and a higher number of page-views per visitor, which in turn is good for SEO.
As you can see, there are many ways in which SEO can be used to enhance user-experience, and vice-versa. In truth, a successful SEO strategy will ensure that SEO and user-experience are two sides of the same coin.