Don't worry so much about duplicate content...

Don’t worry so much about duplicate-content…

It is often said that duplicate-content should be avoided if you want to attract search-engine traffic to your blog. The more unique, relevant, high-quality content you have on your blog the better.

While you should certainly aim to create unique and engaging content for your blog, that does not mean you need to avoid duplicate-content altogether.

Here’s why: Not all duplicate-content is bad. Many sites that publish duplicate-content are highly ranked on Google and other search engines.

If you publish a syndicated article on a blog that provides its readers with good quality content, or if you quote a paragraph from another website in your blog post, then your blog is unlikely to be penalized, even though you are using “duplicate-content.”

As Matt Cutts points out in this video, 25% to 30% of all web content is effectively “duplicate-content” and Google tries to work out which of any two identical pages is the original version so it can rank the pages:

Another reason why you need not worry about duplicate-content

There are many other ways to generate traffic for your blog without worrying about how Google or the other search engines are rating your content, so there is no need to obsess over SEO. Instead, try some of these traffic generation methods:

PPC and PTC advertising

If you don’t mind paying for your traffic, then Pay-Per-Click and Paid-ToClick services will deliver traffic to your site very quickly.

If you are on a tight budget however, the cost of PPC can break the bank if you are not generating enough sales from your traffic.

Paid-To-Click ads are a cheaper option, and may work for you if you are operating in the “business opportunities” or “make money” niches. Typical PTC sites offer cheap ad rates, while my preferred Paid-To-Click site, MyPayingAds offers PTC and also a revenue-sharing option on advertising packs, enabling you to leverage your ads by earning back a share of the ad revenues (conditions apply).

Traffic exchanges

tetrafficstormThese sites offer a fast and cheap way to get traffic. Join the most popular exchanges and use them to build brand recognition. For more information about how to use traffic exchanges download a free copy of my ebook: TE Traffic Storm

Safelists and Viral Mailers

These sites allow you to email the membership without fear of being accused of spamming. Viral mailers offer incentives to increase email open-rates and click-through rates from the email link to your web page.

This is a low-cost traffic generation strategy. To learn more about how to use viral mailers for best results go to: Tested And Proven

Social networking

Tap into key social networks such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest and many others to raise the profile of your blog and attract targeted traffic to it.

Online business networking sites

These include sites such as:

Online business networking sites offer a safe, business-friendly space for bloggers and other online business promoters to exchange information.

Google and other search engines are not the only source for online traffic. The more diverse your traffic generation methods are, the less you need to worry about any duplicate content on your blog, and Internet marketing business bloggers have a lot of traffic-generation options to choose from.

David Hurley

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Affiliation Disclosure (HBW) offers tips and advice to anybody who wants to run a successful home-based online business.

In offering advice HBW will sometimes link out to appropriate websites. Some of those links will be affiliate links. HBW will receive a commission from any website that traces the sale back to HBW via the affiliate link.

David Hurley